As Mandala transitions into the role, he will work closely with Keith Turner, who recently announced plans to retire this year
Univision Communications Inc. and Cricket Wireless announced the return of its Momentos de Sonrisas (Moments of Smiles) campaign as part of the network’s popular Sunday night program Pequeños Gigantes (Little Giants) which premiered on Sunday, March 24.
The exclusive, multi-platform integration will celebrate the show’s aspiring young stars whose performances give viewers a Reason to Smile and award winners with special moments throughout the season. As part of the sponsorship, the new season of the show will introduce the green button to the competition as judges will select one performance each week that stands out to them as the Reason to Smile moment.
“We are thrilled to have Cricket Wireless back for another season of Pequeños Gigantes,” stated Steve Mandala, president of Advertising Sales and Marketing, Univision. “The show continues to be a cornerstone of Domingos En Familia when families historically come together to enjoy our primetime lineup. The family-friendly atmosphere allows us to create organic in-show integrations for our partners that deliver fun, memorable experiences for both contestants and audience alike.”
The Momentos de Sonrisas campaign will also feature linear integrations including recap segments during Spanish-language’s No. 1 morning show Despierta América (Wake-Up America) and tune-ins on Univision’s popular daytime program El Gordo y La Flaca.
Steve Mandala promoted to president of Ad Sales & Marketing for UCI
Pequeños Gigantes will be aired simultaneously on Las Estrellas and Univision
