Eagles Super Bowl LII
Telemundo Deportes’ Spanish-language coverage of Super Bowl LII on Universo last Sunday, Feb. 4 reached close to 1.4 million total viewers, according to Nielsen, 10% higher than the cable network’s coverage of Super Bowl in 2015 (coverage included pre-game, Super Bowl game, and post-game.)
Universo’s broadcast of the Philadelphia Eagles’ 41-33 win over the defending champion New England Patriots averaged 543,000 Total Viewers (+48% vs. Super Bowl XLIX on Feb. 2015) and 317,000 Adults 18-49 (+22& vs. Super Bowl XLIX on Feb. 2015), ranking Universo as the #1 Hispanic cable network during the game. In addition, Universo out-delivered Spanish-language broadcast networks, including Univision, Azteca America and Estrella TV among the 18-49 and 18-34 demos. The network also outperformed English-language broadcast networks FOX and CBS among Adults 18-34, and ranked #1 among all cable networks regardless of the language in Total Day, among Hispanic key demos.
As part of Telemundo’s marketing efforts to promote the 2018 FIFA World Cup Russia, the network produced a 10-second commercial starring Andrés Cantor and his mic-dropping signature goal to run during NBC’s broadcast of Super Bowl. The spot aired during NBC’s second highest-rated quarter hour of the game, averaging 109.3 million total viewers, 11.9 million Hispanics.
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