On Monday night the encore airing of La Viuda Negra premiere retained roughly 75% of its lead-in audience among Total Viewers 2+ (694,000) and Adults 18-49 (367,000)
UniMás finished the week as the #2 Spanish-language network, attracting more Adults 18-34 viewers than Telemundo (+2%). UniMás delivered more Adults 18-34 viewers than Telemundo on four out of the seven nights this week and was the top choice over Telemundo on three out of seven nights among Adults 18-49. UniMás reported its third consecutive week of growth with Adults 18-49 (+44% to 550,000) and Adults 18-34 (+59% to 278,000) viewers during broadcast prime. UniMás also reported week-to-week gains among Total Viewers 2+ (+40% to 982,000). UniMás finished February 2014 sweeps up +1% year over year while Telemundo declined by -10% among Adults 18-49 during primetime. On Monday night, UniMás ranked as the #2 Spanish-language network among Adults 18-34, out-delivering Telemundo by +1%. Airing a special La Viuda Negra (Black Widow) program lineup, UniMás experienced double-digit percentage growth among Total Viewers 2+ (+25%), Adults 18-49 (+21%), and Adults 18-34 (+25%) over the prior Monday.UniMás kicked off primetime with an encore airing of Univisions Aquí y Ahora special on the life of Griselda Blanco. The special averaged 941,000 Total Viewers 2+, 449,000 Adults 18-49, and 192,000 Adults 18-34. At 9pm the encore airing of La Viuda Negra (Black Widow) premiere retained roughly 75% of its lead-in audience among Total Viewers 2+ (694,000) and Adults 18-49 (367,000) and increased its 18-34 audience by 3% to 198,000.
RTI: La Viuda Negra, a great product that has met our expectations
Second episode of La Viuda Negra averaged 1.4 million viewers on UniMás
Univisión: Focused on alternative programming for primetime of UniMás
Univision, UniMás and Galavisión united to simulcast La Viuda Negra premiere in the U.S.
El Mall: The Mexican audience deserves high-quality broadcast TV products
Univision promotes Luz María Doria to VP and executive producer of Despierta América
Comcast announces Xfinity Freeview Latino with more than 1,000 hours of Latino programming
Caracol TV´s Football Dreams, a World of Passion premieres on UniMás in the U.S.
UniMás presents the broadcast premiere of comedy series Los Héroes del Norte
UniMás outdelivered Telemundo on Jan. 30 with the Mexico vs. Denmark soccer match
UniMás to launch Jan. 7 with Made in Cartagena and Quien eres tú
