U.S. HISPANIC Versión en español

Unicorns Inc.: Unicorn Hunters isn’t just entertaining, it also generates economic and social impact

Maribel Ramos-Weiner| 10 de julio de 2024

The brainchild of Unicorns Inc. CEO and founder, Silvina Moschini, Unicorn Hunters features Moschini as both executive producer and panelist. Joining her are business luminaries like Apple co-founder Steve Wozniak

Unicorn Hunters (18×30′) is a non-scripted entertainment show that bridges the gap between entrepreneurs and global investors.  It offers a unique opportunity to invest in promising high-growth businesses (or unicorns) with the potential to become publicly traded companies.

The brainchild of Unicorns Inc. CEO and founder, Silvina Moschini, Unicorn Hunters features Moschini as both executive producer and panelist. Joining her are business luminaries like Apple co-founder Steve Wozniak. Season one’s executive producer was Craig Plestis, known for shows like The Masked Singer.

“Our inaugural season launched with 18 episodes, showcasing 18 companies from across the globe. With Unicorn Hunters, we’re aiming to create a wholly new genre. We believe entertainment media has the power to deliver not just enjoyment, but also significant social and economic impact,” Moschini explained to PRODU. She coined the term “enrichtainment” to describe the show’s format.

“It is a new genre concept that isn’t just entertainment – it could make you rich,” she said.

Silvina Moschini has a deep understanding of unicorn companies. After all, she was the first Latina entrepreneur to build a billion-dollar company (a “unicorn”). “There are two key aspects to what defines a unicorn company. First, a billion-dollar valuation is essential. Second, the company possesses disruptive technology, meaning it offers a novel approach that significantly alters how things are done in its industry.”

With pre-production for season two underway, the team is busy selecting participating companies and expanding the show’s distribution channels. Moschini remembers receiving over 1,500 applications for season one, a daunting task in choosing just 18 participants.

Veteran content distribution executive Valeria Nardecchia joins Unicorn Inc. as VP of Corporate Development and Distribution, aiming to drive distribution growth.

“Since this is a new format, we plan to expand the brand and eventually, as the brand grows, enter into licensing or production agreements in different territories, including Latin America and the Spanish market. This year’s launch will again be in English,” Nardecchia explained.

The inaugural season of the show was filmed at Television City in Los Angeles.

Unicorn Hunters (18x30')

Unicorn Hunters (18×30′)

PRE-IPO INVESTMENT OPPORTUNITY

Moschini explains that Unicorn Hunters stands out from formats like Shark Tank or Dragons’ Den because the featured companies are specifically chosen for their investment potential. “We focus on businesses that are ready to receive investment and have significant growth potential,” she says. “We identified a major gap in the investment world. By combining a media company with a financial company, we can address this challenge. We offer everyday people the opportunity to invest in companies before they go public. By the time these companies go public, they’re already too expensive for most people to invest in.”

Another interesting component of the show is the Unicorn Hunters’ table. In addition to Steve Moschini and Steve Wozniak, it includes Rosie Rios, former Treasurer of the United States; Alex Konanykhin, CEO of Unicoin; Lance Bass, formerly of the boy band NSYNC; Moe Vela, former White House consultant; and actor Chris Diamantopoulos. “Each of us at the money table brings a unique perspective, evaluating companies through a lens that reflects our own experiences,” she highlighted.

Their distribution strategy went beyond traditional TV and streaming screens, reaching audiences on new platforms, she explained.

“From the outset, we avoided limiting ourselves to traditional media channels like TV or streaming. Instead, we focused on platforms that would maximize our reach.  We have distribution through on-air entertainment with companies like TAP Portugal, and streaming services like Claro Video, Cinnamon, Tubi, and The News Forum (Canada’s #1 for syndicated audiovisual content). We also partner with media outlets’ digital platforms, including Expansión (Mexico), Grupo Clarín (Argentina), and El Colombiano (Colombia).  There are many more, but this gives you an idea,” she mentioned. In addition, they also broadcast the show through their site and others such as YouTube and Vimeo.

She added that they’re actively forging new partnerships, including a collaboration agreement with Qatar. This partnership focuses on engaging with entrepreneurs in Qatar’s thriving innovation hub. By working together, they aim to bring the show’s format to the region, connecting with local entrepreneurs, ideas, and investors.

The first season of Unicorn Hunters captivated a global audience of over 18 million viewers, generating investment requests that surpassed $300 million. This far exceeded the show’s initial promise of empowering visionary entrepreneurs with access to capital. With strategic alliances in 15 countries and availability in English, Spanish, and Portuguese, Unicorn Hunters has the potential to connect with over 300 million viewers worldwide.

Beyond investing directly in the show’s featured companies, the public can also invest in Unicoin, the official cryptocurrency of Unicorn Hunters. This U.S.-based cryptocurrency is regulated, transparent, and features public reporting.

Brazilian multimedia group Jovem Pan created a show anchored by Unicorn Hunters called Hunter Cast. “It is an extension of the show, where local presenters and innovators talk about what happened in the show, but also about the industry and give it continuity and relevance more at a local level, which is something we are going to begin to expand in the second season, creating video blogs linked to money, also with women and money, which is a super important topic for us: financial education,” she noted.

Moschini highlighted that the show’s first season featured companies tackling climate change solutions, like Mechanical Freeze. “We prioritize companies that deliver a positive social and economic impact,” she explained.

Watch the trailer for Unicorn Hunters

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

Image
ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

Image
CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

Image
VIPS
Image

Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

Image
Image
Image
ACTUALIDAD
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Mi pequeña princesa
Image

Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.