U.S. HISPANIC

TV´s responsibility is to continue operating

Maribel Ramos-Weiner| 16 de abril de 2020

Jimmy Arteaga

According to Jimmy Arteaga, president of Programming, Production, and Promotions at WAPA TV and Canal 1 in Colombia, TV´s responsibility is to continue operating, even if the economy is affecting it. Arteaga, who participated as a guest in the new space #PRODUprimetime with Ríchard Izarra, expressed that without the TV in moments like the current one, there would be anarchy. “The big difference between open TV, cable and platforms are that the only way to remain informed is through open TV, that is why open TV tune-ins have gone up, and open TV has another huge advantage: it`s free,” he added.

The recommendations he offered included understanding how TV viewers feel at home and that spaces have become smaller, “so programming must be appealing to everyone”.

Another suggestion is to analyze the situation day by day. “The WAPA and Hemisphere teams are constantly connected, we analyze every day. This is a topic you cannot project,” he added.

He also suggested sending positive messages to the audience. “Newscasts and programs that continue to be live in Latin America must tell people the truth, but they must also give good news. How we deliver the message is very important,” he said.

Another recommendation is to balance programming. “All channels are trying to balance. In marginal schedules, we put low-cost products, and in prime schedules, we continue to invest. Purchases are not stalled, but we are buying more for the future than for this immediate moment,” he explained.

Watch interview with con Jimmy Arteaga from WAPA TV and Canal 1 in #PRODUprimetime with Ríchard Izarra

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
Noticias relacionadas (1)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.