U.S. HISPANIC Versión en español

TV Azteca: The themes of Lo Que Callamos Las Mujeres are infinite because they come from real-life

Aliana González| 3 de abril de 2024

TV Azteca's Adrián Ortega and Elisa Salinas at the clapperboard of Lo Que Callamos Las Mujeres

The new season of Lo Que Callamos Las Mujeres will incorporate, for the first time, the theme of missing persons from the perspective of the searching mothers for one of the standalone episodes, announced Elisa Salinas, general producer and creator of this emblematic program that has been successful for over two decades and continues to achieve international sales success for TV Azteca. In Mexico, “searching mothers” refers to the groups of women searching for their missing sons and daughters.

The themes of each standalone episode arise from cases that come from real life, she explained, therefore, they are infinite. “It’s almost impossible to repeat because everyone experiences the same theme in a different way,” she said. She mentioned that NGOs and Foundations approach her to give visibility to various issues, and they have addressed situations of blind or cerebral palsy-afflicted people and the difficulties they face. “This season, we will also address the case of women burned with acid, which is not something that is usually shown on television,” she said.

But particularly, this new season, premiering on April 13th, will emphasize the male-female relationship, and how it is transforming with these new empowered women who no longer want the classic stereotype of marriage, alongside new types of relationships such as polyamory or the relationship between a mother and her transgender son. “We approach the cases with a lot of openness,” she said, after mentioning that they are very interested in the situation of young people.

Adrián Ortega and Elisa Salinas at the clapperboard of Lo Que Callamos Las Mujeres

Adrián Ortega, General Director of Content at TV Azteca, explained that the program is becoming deeper and has been evolving, adapting to modernity, and narrating topics that did not exist before. “Everything is changing and we have cinematic quality and very high levels of editing and post-production,” he said. Lo Que Callamos Las Mujeres seeks to be a space for meeting and reflection for all women and those who wish to understand their realities.

The program has accumulated more than 3,000 cases broadcast throughout its trajectory, with cases presented in a didactic and informative manner, aiming to generate reflection on self-confidence, self-esteem, and the fight for women’s rights.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.