U.S. HISPANIC
Todd Yellin of Netflix: We deliver the control of the platform experience to the consumer
Maribel Ramos-Weiner| 16 de octubre de 2018
Todd Yellin Netflix
Under the premise of connecting the world with great stories, Netflix aims its efforts in delivering content to users according to their genre tastes.
Todd Yellin, Product VP of Netflix, explained the steps that take to satisfy its users. “First we have a team that looks for the best writers in the world. Second, when we launch a product we do it massively without waiting for any market and step three is to deliver the content in a language that people understand, no matter where in the world they will be watching it. “
This is how in 2013 when they launched a product they had available in seven languages; five years later, the contents are in more than 26 languages. In addition, they are betting on subtitling and dubbing. “Another challenge is to design easy-to-navigate platforms. Each device has a different management and we must offer the best experience, allowing us to give the consumer full control of the Netflix experience” Yellin added.
With the design of more intuitive platforms, these must be adapted to each user’s device. “Each person is not chained to a device, they begin on mobile, moves to the laptop and can end up on their homes TV, although not necessarily in this order. The truth is that we try for Netflix to be friendly on any device and that is one of our challenges.”
Contactos
Diario de Hoy
Noticias relacionadas (28)
17 de julio de 2018
Netflix: We are very excited to announce a general agreement with Álex Pina
13 de julio de 2018
Lemon Studios: In August we start shooting Monarca for Netflix
16 de marzo de 2018
Telemundo and Netflix unveil first look images for Luis Miguel series
9 de febrero de 2018
1 de febrero de 2018
Tijuana is the second co-production by Fusion Media Group’ Story House and Netflix
30 de noviembre de 2017
The second season of El Chapo premieres on December 15 in Netflix
14 de noviembre de 2017
Netflix: We will increasingly produce more in order not to depend on third parties
25 de septiembre de 2018
Telemundo: El Recluso is a series with Netflix or Amazon production values
20 de septiembre de 2018
Catalina Porto from Caracol’s La Productora: We are working on Siempre Bruja for Netflix
6 de septiembre de 2018
Dynamo will produce the first season of the series Historia de un Crimen for Netflix
23 de agosto de 2018
Netflix launches the official trailer of the second season of Ingobernable
17 de agosto de 2018
Netflix: David Wells steps down as Netflix Chief Financial Officer
3 de agosto de 2018
Grupo Macías: We are in the process of certifying with Netflix
Videos relacionados (11)
9 de octubre de 2018
9 de octubre de 2018
2 de octubre de 2018
25 de septiembre de 2018
13 de septiembre de 2018
Catalina Porto de La Productora de Caracol: Trabajamos Siempre bruja para Netflix
10 de septiembre de 2018
5 de septiembre de 2018
31 de agosto de 2018
21 de agosto de 2018
15 de agosto de 2018
6 de julio de 2018
Tráiler de la temporada final de El Chapo de Univisión y Netflix