U.S. HISPANIC
The WhereverTV Latino platform closed an alliance with Google Chromecast
Maribel Ramos-Weiner| 5 de enero de 2018
Wherevertv latino
WhereverTV Latino launched its OTT platform and Google is its first partner in live broadcast linear services in Latin America, as informed by the company in a statement.
According to this statement, the new marketing alliance between Google Chromecast Latin America and WhereverTV Latino started operating in December, with distribution in Mexico and will be offered throughout the country.
“WhereverTV Latino is the future in current Latin American television markets. We can offer outstanding entertainment options and a variety of content and innovative programming based on reality for subscribers of WhereverTV Latino” explained Edward D. Ciofani, executive director of WhereverTV.
For his part, Jack Feldman, director of Latin American Affairs at WhereverTV Latino, assured that the goal is to offer users of Google an enriching experience with the best content available in Latin America.
According to Rodrigo Castuera, director of Strategic Alliances of Google Chromecast’s Division for Latin America, the alliance between Chromecast and WhereverTV Latino will allow users to enjoy and experience a variety of content on their TVs with the Chromecast devices.
