U.S. HISPANIC
The industry is venturing into online markets
Maribel Ramos-Weiner| 31 de marzo de 2020
“We are following the local and international news with huge sadness and pain,” said Can Okan, founder, and CEO of Inter Medya, the Turkish distribution company that operates with all their employees from their homes.
Regarding business, Okan mentioned that the long-term impact will depend on how long the pandemic lasts. “Cancellation of fairs has caused losses worldwide since those markets and the development of personal relations back us in the highly competitive distribution landscape. All of us in the television and content industry, including producers, broadcasters, distributors and exhibition companies, are venturing into the unknown area of online markets,” mentioned the businessman.
The crisis finds Inter Medya with a catalog to which it has added new titles such as La Hija del Embajador, Ramo y La Luz de la Eesperanza, that are already operating in the world.
In general terms, the industry is presenting an increase in audiences resulting from home confinement, but there is also a decrease in advertising revenues for television channels,” explained Okan.
On the other hand, he trusts that, although it was necessary to pause productions, sales will maintain a similar pace to the usual one. “Our greatest concern is our employees´ and clients´ safety. Albeit we cannot meet in person in upcoming months, we will continue to work from home in order to connect”.
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Diario de Hoy
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