The Ad Council announced a new gun violence prevention initiative in collaboration with a coalition of health care leaders to address this urgent public health crisis and its impact on youth.
In collaboration with the National Health Care CEO Council on Gun Violence Prevention and Safety, the Ad Council is convening a broad coalition across the advertising, health care, marketing, media and tech industries to develop this new initiative with pro-bono support from creative agency GUT Miami. The campaign seeks to elevate the issue of gun violence in America and its impact on youth, shifting away from divisive, politically charged conversations to those focused on public health approaches that have proven effective in combating this epidemic. With data-driven strategies and expert insights, the campaign will provide people throughout the country with a deeper understanding of the individual actions both gun owners and non-gun owners can take in their homes and communities to protect our nation’s youth and save lives.
“Gun injuries are the number one killer of youth in America, a fact that demands action. But it’s an issue that cannot be confronted by just one organization alone” said Lisa Sherman, president and CEO of the Ad Council. “American hospitals deal with the ramifications of gun violence every day and we’re proud to partner with our nation’s leading hospitals and health systems, public health experts and some of the best minds in the media and advertising communities to educate individuals on actions that can be taken to reduce the risk of gun violence and make our children, communities and nation safer. Together, we can address this issue head on and reposition it as what this truly is: a public health crisis that impacts us all.”
