U.S. HISPANIC
The 27th annual edition of Premio Lo Nuestro Latin Music Awards on Univision was followed by an average audience of 4.6 million Total Viewers 2+
Maribel Ramos-Weiner| 20 de febrero de 2015
Premio Lo Nuestro was the fifth most-watched program on all of broadcast television with more Adult 18-34 viewers
The 27th annual edition of Premio Lo Nuestro Latin Music Awards on Thursday, February 19th, positioned Univision as the No. 2 broadcast network among Adults 18-34 for the 6th consecutive year, outperforming CBS, FOX and NBC. The broadcast of Premio Lo Nuestro from 8pm to 11pm reached 8.9 million viewers who tuned in to all or part of the three-hour broadcast. The music award show delivered an average audience of 4.6 million Total Viewers 2+, 2.5 million Adults 18-49 and 1.3 million Adults 18-34, growing its audience among both Adults 18-49 and Adults 18-34 versus the 2014 edition. Additionally, Univision out-delivered NBC and FOX among Adults 18-49, by +70% and +30%, respectively. In fact, this years edition of Premio Lo Nuestro was the fifth most-watched program on all of broadcast television with more Adult 18-34 viewers than the entire original line-ups on NBC (The Slap, The Blacklist and Allegiance) and FOX (American Idol and Backstrom) as well as the series finale of CBS Two and a Half Men and first-run episodes of CBS The Odd Couple (series premiere) and Elementary.
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