U.S. HISPANIC
TelevisaUnivision to hold its Upfront event on May 16 at a Pier 36 in New York City
Maribel Ramos-Weiner| 1 de febrero de 2023
Donna Speciale TelevisaUnivision
TelevisaUnivision will hold its Upfront event on Tuesday morning, May 16, at a new location: Pier 36 in New York City.
The company indicated that the change of venue for the pre-sale is due to the need for a more spacious place, due to the large turnout of last year’s upfront.
“Last year, TelevisaUnivision secured double-digit volume growth, delivering its best upfront result in the last seven years in terms of total volume,” the company said in a statement. In 2022 the company established more than 200 new clients.
“We’ve reached the tipping point. The cultural firepower of U.S. Hispanics is indisputable, and more brands than ever are making the commitment to invest in this audience. Marketers who have leaned in are seeing the incredible impact and those who have traditionally scaled back are now doubling down because of the proven resilience of this consumer base. Brands who are not prioritizing Spanish-language media will absolutely miss out. The time is now for everyone to embrace the growth this audience delivers,” expressed Donna Speciale, president of U.S. Advertising Sales and Marketing at TelevisaUnvision.
