U.S. HISPANIC

TelevisaUnivision: Our big bet is that both core business and new platforms grow

Maribel Ramos-Weiner| 6 de mayo de 2022

Luis Silberwasser de TelevisaUnivision US Networks Group

Luis Silberwasser, president of TelevisaUnivision US Networks Group, exclusively for #PRODUprimetime with Ríchard Izarra, assured that the company’s strategy is to grow in all aspects of the business, without neglecting linear channels: “The company continues to invest in products for linear channels. Our big bet -and that is Wade Davis’s strategy- is that we can grow the core business while doing the same with the new platforms.”

FROM CONTENT PACKER TO PRODUCER
For Silberwasser, the great change with the TelevisaUnivision merger is the fact that the two companies “came together to generate and create the largest Spanish-speaking content producer. And those contents are going to be the most important, whether it is for the linear platforms, the channels (networks), which is what I manage here in the US or in Mexico, including everything that we are going to do regarding streaming. The entire focus of the company changed, from being a content packager to being a content producer, and in being in a much closer relationship with the creative team of Televisa, where we are coordinating and, in some way, co-producing content of different genres. For example, Tu Cara Me Suena, which is on the air right now on Univisión and on Televisa and is a co-production between our team here in the US, led by Nacho (Ignacio Meyer), and the team from Mexico, led by Eduardo Clemesha.”

CONTENT FOR TWO MARKETS
Silberwasser explains that their aim is finding content that works in the two most important markets and, at the same time, generate content for other platforms.

He indicated that regarding production, they are focusing on what is common for both markets. “Part of my experience has been that if the content is good, the story is good and the product is well put together, it has a great chance of working in different markets. What we are doing very closely with the creative production team of Televisa -Jorge Eduardo Murguía, and José Luis Fabila- is trying to focus more than anything else on what is common in the US market and in the Mexican market. And if we can do that, I think we’re going to achieve great things,” he said.

He mentioned examples that have been “spectacular” for both markets: Si Nos Dejan, by Carlos Bardasano and Patricio Wills; La Desalmada del Güero Castro; and Rosy Ocampo’s Vencer franchise. “And the same for entertainment. Tu Cara me Suena was exactly that, deciding that the format has a great chance of working in both markets and teamwork between ours and Televisa’s to find the members of the jury that work well for both markets. This is not easy nor will it work in all products, but I think that if we focus on things more like a diagram and that where you see that you have to look for that circle of what’s common in both markets, I think that there we can really nail it too,” he added.

INVESTMENT IN OPEN TV STAYS
Silberwasser highlighted that they have a wonderful team where each one is focused on what they have to do. “We believe and we have the designed strategy of ensuring that the core business, the stable business, which is the linear channel business, continues with a very clear programming strategy, based on the open TV filter. While Pierluigi (Gazzolo) and his team create content not for broadcast TV, but for another type of audience, with other types of needs. Hardly ever do we discuss: ‘this is mine or this is yours’, on the contrary, we try to find ways of supporting each other and how linear platforms can aid in the release of ViX, what kind of additional content it can display now,” he explained. He mentioned again Tu Cara me Suena as an example of additional content, behind the scenes, that are in the AVOD ViX. “We’re always looking for that kind of complementary stuff and avoid fighting over content, because, at the end of the day, it’s very different content,” he said.

He feels that with this great new Univision strategy and being now TelevisaUnivision they can do both. “We just finished last year’s business plan for this year, everything we asked for the Univisión core or Televisa core was approved. The company continues to invest in products for open channels”. He added that during the upfront they will announce a battery of initiatives for open channels. “A lot of programming and a lot of investment in open channels, while ViX channels and platforms will also have their share. We are trying to ensure that the company grows in both, not to take from one to build the other.”

UNIMÁS, GALAVISIÓN AND TUDN
Regarding the group’s second free-to-air TV channel, UNIMÁS, Silberwasser recognized that in recent years it has done an extraordinary job, “especially in primetime, reducing the gap between UNIMÁS -being the third- and the second. It is a very interesting channel because it is totally focused on entertainment, where fiction plays a less important role and where entertainment, like Enamorándonos, scheduled from Monday to Friday, really makes the channel look very different from Univisión. We intend to give the audience two options.”

He also mentioned Galavisión “which has a very strong connection with the audience, because it is a channel of nostalgia, of comedy. We see a very loyal audience.” Regarding TUDN, he considered that “it is the most important sports channel, not only in the Hispanic world but in cable in general; where we have Liga MX, which is the most-watched soccer league in the US, even more than the Premier League and any other soccer league in English or Spanish, for Univision channels the Mexican League is the most important.”

Watch interview here

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

Image
ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

Image
CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

Image
VIPS
Image

Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

Image
Image
Image
ACTUALIDAD
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Mi pequeña princesa
Image

Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

Noticias relacionadas (1)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.