Dan Aversano de TelevisaUnivision
In a world of increasing fragmentation, media buyers face unprecedented challenges in targeting, attribution, measurement, and more. Dan Aversano, Senior VP of Data, Analytics, and Advanced Advertising, TelevisaUnivision, said during the talk “Ad sales, Amplified: Powering success with next-gen identity”, organized by TransUnion that in the world of the connected TV and streaming the path to reach identity is complex, but once this system has been implemented, the issue of identity should be simple.
The TransUnion talk explored how the streaming revolution is shaping the media investment landscape and why a thoughtful approach to identity is critical to delivering value to advertisers.
Aversano explained that in connected TV the load of ads is lower, the ads are more complex and the technology is different from that of traditional TV. “For TelevisaUnivision, partnering with companies like TransUnion is vital, particularly in matching our audiences, which are mostly US Hispanics.”
He said that companies defining themselves exclusively as measuring ones should leave the market, “because if they don’t offer measurements that lead to optimization and planning, nor give forecasts, they’re of no use for me”.
