big-GuillermoBorenszteinTelevisaUnivision.jpg
TelevisaUnivision announces the expansion of its exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group for the next five years.
The deal secures the exclusive broadcast of Televisa’s telenovelas on free-to-air television in Brazil and embarks on a collaboration for the international distribution of the successful telenovelas produced by SBT based on Televisa’s formats.
“After months of negotiations, we are happy to officially announce the extension of this historic partnership with SBT for free TV in Brazil,” commented Guillermo Borensztein, SVP of International Content Licensing and Co-Production. “We are excited to confirm that Brazilian audiences will continue to enjoy our content for many years to come, as we take the relationship with SBT to the next level.”
“Televisa has always been a partner of SBT. We will continue walking together,” commented Daniela Beyruti, VP of SBT.
This agreement is part of a long and fruitful relationship between TelevisaUnivision and SBT, dating back more than 40 years, and contributes to the successful track record and strong positioning of Televisa’s content in the Brazilian market.
