ENGLISH

Televisa: We are trying to innovate and deliver more truthful stories to traditional TV

Maribel Ramos-Weiner| April 26, 2016

With the arrival of El Hotel de los Secretos to open broadcast TV on El Canal de las Estrellas, Jorge Eduardo Murguía, Televisa’s Programming VP, assured that this is the company’s new strategy to adapt to the production of contents that can be spread across all platforms.“It is the obligation of any TV station to renovate. We are attempting to innovate, to have telenovelas with different stories, more truthful ones, with features that will show on the screen. What is important is for the audience to receive and accept them. From there, we will decide our next steps”, explained the executive. Murguía added that presenting for the first time a teleseries in the schedule that is regularly used for telenovelas is not a risk or an experiment, “it is a success, because we have a great story, it is a great adaptation and a great production. He mentioned that the story is conceived to be a hit in all platforms; however, he accepted that some of these productions will be more expensive, but they will always aim to take the best stories to the screen.To conclude, he highlighted that the rating continues to be important for them as programmers, because “people who buy our time, do it in regard to these numbers”.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image