U.S. HISPANIC
Televisa Upfront: Sports, news, and digital are a relevant part of the bet
Maribel Ramos-Weiner| 1 de noviembre de 2018
Juan Carlos Rodriguez Televisa
During Televisa´s Upfront, along with fiction content, relevant announcements were made in digital, sports and news, among other areas. The most relevant novelties are:
Luis Soto, director of Digital Content, highlighted the creation of new projects specially developed for digital platforms, including Felizmente (a production made in blog format in which a girl with real problems poses fun and crude solutions based on her experience); Jungla (an urban survival reality show); Pueblo Chico (a mystery and comedy series that questions what happens when a millennial gets trapped in a telenovela).
On the other hand, Leopoldo Gómez, VP of Noticieros Televisa, announced the beginning of operations of a brand content laboratory “Televisa News Content Studios”, for branded content, that will offer brands the possibility of telling their success stories to niches of their interest. He clarified that they will have the possibility of doing it on all the platforms with the greatest journalistic rigor, in a transparent way that is clearly differentiated from traditional news content. He also recalled that two years ago they began the research and production process for Un Extraño Enemigo, a series that recreates the 1968 student movement and was launched this month on Amazon Prime.
Juan Carlos Rodríguez, VP at Televisa Deportes, highlighted the success Televisa had during the coverage of the 2018 Soccer World Cup, seen by nearly 80% of Mexicans on their channels. Likewise, he explained that thanks to the integration of Televisa Deportes and Univision Deportes, which begins in January, both companies will consolidate their leadership in sports coverage, reaching a market of more than 170 million Mexicans on both sides of the border. He emphasized that it is the only transmedia sports brand in Mexico, and that they will relaunch the brand, seeking the best talent to be in front of and behind cameras, and that they will finish with stereotypes by constantly having women in relevant roles.
