U.S. HISPANIC
Televisa: La Rosa de Guadalupe has reached more than 4 million reproductions in digital
Maribel Ramos-Weiner| 15 de marzo de 2018
Miguel A Herros Televisa
A year after the alliance between Fundación Televisa and the program La Rosa de Guadalupe to create a forum on Facebook Live, the program has exceeded 4 million reproductions in the nearly 26 episodes aired on this platform, assured the producer of the broadcast, Miguel Ángel Herros.
“It is a great surprise that now young people follow us on social networks and give us their opinion of each episode. This is very important for writers and the producer. The essence of the program has not been lost throughout these years, it is a program that has managed to gather the Mexican family, now on different platforms. Our male audience has increased thanks to the Saturday schedule,” he commented.
Herros mentioned that to make this program, they currently have four co-adaptors, who deliver every Monday four episodes (45 minutes each) and a two-hour special to be broadcast on Saturdays, “so we have time to shoot throughout the week, with 100% locations. Original episodes are mixed with repetitions”.
La Rosa de Guadalupe, that is currently aired on Las Estrellas from Monday to Friday, from 7:30pm to 8:30pm, and Saturdays at 9:15pm, has an average of 151 mil reproductions due to broadcast on the Facebook forum, with an average of 20 thousand interactions per broadcast. The audience on this platform is comprised of 78% women and 22% men between the ages of 18 and 24.
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