U.S. HISPANIC
Televisa and Endemol Shine Boomdog will adapt The Masked Singer
Maribel Ramos-Weiner| 9 de abril de 2019
Eduardo Clemesha 19
Televisa Studios and Endemol Shine Boomdog will co-produce the adaptation for Mexico of The Masked singer, a format by the South Korean Mun Hwa Broadcasting Corp.
In The masked singer, a group of celebrities will hide their identity behind full-body costumes and fascinating masks, while they sing in front of a panel of judges, who, along with evaluating their performance, must analyze each detail to discover who is behind each mask.
The masked singer has been a hit in the United States, Korea, Thailand, Vietnam, Indonesia, and China. In the United States, the first season, launched in January 2019, marked record audience in its genre and the launch was the most-watched broadcast in open TV in that country. The Mexican adaptation will be ready this year.
“The realization of this new project, responds to Televisa´s permanent commitment to offer its audiences the best and most innovative contents. We are sure that the new version of The Masked Singer will become one of the most important links in the chain of hits that this spectacular format already has at an international level,” pointed out Eduardo Clemesha, Entertainment VP at Televisa.
“We are delighted to co-produce The Masked Singer with our colleagues from Televisa, a series recently produced by our team in the US, which has had great success. This is a very special series and we can´t wait to share it with the Mexican audience” said Alejandro Rincón, CEO of Endemol Shine Boomdog.
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