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Telemundo’s coverage of 2019 FIFA Women’s World Cup France and 2019 Copa America Brazil reached 18.8 million viewers

Maribel Ramos-Weiner| July 12, 2019

Presentadores Copa America Telemundo

Telemundo Deportes’ Summer of Soccer coverage of 2019 FIFA Women’s World Cup France and 2019 Copa America Brazil (June 7- June 14) reached 18.8 million viewers – outperforming Copa de Oro on Univision networks (based on the industry standard of a 6-minute qualifier).

In addition, Telemundo’s Summer of Soccer generated more than 490 million total engagements across all platforms including television, digital, video on demand and social media, according to official national data provided by Nielsen and digital data from Adobe Analytics.

Telemundo Deportes’ exclusive Spanish-language of the FIFA Women’s World Cup and Copa America was the most robust presentation of the tournaments in Spanish-language media history delivering over 750 hours of live sports programming across platforms that included 78 matches in 31 days and from two different continents.

“Our Summer of Soccer delivered yet another historic milestone for Telemundo’s sports efforts, validating our investment and commitment to provide authentic coverage of events that are relevant to our audience without the Mexico national team as Univision relies on. Our production teams were spread across three different countries, working endless hours to ensure the most complete soccer multimedia coverage that was engaging and memorable. We look forward to our next summer of sports and beyond,” said Ray Warren, Telemundo Deportes president.

Diario de Hoy

jueves, 7 de noviembre de 2024

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