Telemundo´s YouTube channel nearly tripled its audience during 2015, adding 613 thousand subscribers from January until October. During the same period, the channel generated 460 million visits, a 262% growth compared to the same period in 2014.The Hispanic TV network feels this growth is due to the integration between its social network strategy and the digital strategy for general programming. Three years ago, these teams worked separately. Peter Blacker, EVP of Digital Media and Emerging Businesses at NBCUniversal Telemundo, is responsible for this process. “The task: to focus on how each show should play out on each platform and in what language, he explained. “Every single one of my programming people has to be thinking about all of these platforms. This focus has been very effective in YouTube where Telemundo enhances its existing TV series by providing additional content. Some shows, like Caso Cerrado, have their own channels, which provide original videos exclusive to the social network. Thats really exciting when you have the shows producers involved, who want to create more content and get more people to become fans of the show, added Blacker.”We need to be where our audience is”, said Blacker. A fan of one of these shows is going to spend a certain amount of time on YouTube, Facebook and other social platforms, and the fact is that they want different things in each of those areas. The good thing is we make so many hours of content that we have this enormous engine to feed it.
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