Telemundo revealed the results of its national GenYLA study at a breakfast held this week at The Paley Center for Media in New York City.The GenYLA study is a new research study conducted by the Telemundo Communications Group on the current state of Young Latino Americans (YLAS), ages 18-34, one of the fastest growing and increasingly important segments of the population, especially for marketers.It is said that in every decade a new generation brings forth a big change. In the next 40 years the U.S. population will expand by one hundred million people fueled primarily by U.S. Hispanics. As a proven leader in Hispanic research, Telemundo and mun2 are at the forefront of consumer insights with marketplace studies like GenYLA, said Jacqueline Hernández, Chief Operating Officer, Telemundo, Communications Group, Inc. Some of the of key findings from the GenYLA study include:-YLAS are highly maintaining their culture and heritage while still embracing their American Lifestyle.-YLAS love being bi-cultural. More than one third (37%) of YLAS self-identified themselves as both Hispanic and American, identifying with both cultures equally the same. At the other end of the spectrum, only 2% felt more American than Hispanic. -For YLAS it is easy to toggle in and out of both the Hispanic and American cultures.-YLAS live in a cultural fluid environment, have no language boundaries or barriers, are the always-connected generation and are multi-taskers.
