Telemundo announced Allstate Insurance Company, LOréal Paris, Samsung, Volkswagen and Walmart as sponsors of Premios Tu Mundo, honoring the years best Hispanic actors, singers and TV moments. The fourth-annual celebration of U.S. Latin pop culture will broadcast live on Telemundo this Thursday, August 20, at 8pm/7c with star-studded musical performances, and will be preceded by the blue carpet special La Alfombra de Premios Tu Mundo at 7pm/6c, from the American Airlines Arena in Miami, Florida.”While Premios Tu Mundo celebrates and honors the top Latino stars in the world, what makes the event so unique is how much it also celebrates, empowers and enriches the fans; and Telemundo is proud to partner once again with sponsors that will enhance the consumer experience in increasingly innovative ways. The sponsors’ brands are so deeply woven into the fabric of the show’s content, from on-air to online to social and mobile, that the brands will rise from sponsors into heroes, said Mike Rosen, EVP of Advertising Sales, News and Hispanic Groups, NBCUniversal.Telemundos Premios Tu Mundo will be hosted by Angélica Vale, Raúl González, Gabriel Porras, María Elisa Camargo, Rafael Amaya and Carmen Aub, and feature musical performances by Nicky Jam, Paulina Rubio, José Manuel Figueroa, Fanny Lu, Yandel, Alejandra Guzman, Farruko, Lucero, Yuri, Olga Tañón, J Balvin, Jencarlos Canela, Víctor Manuelle, Banda MS de Sergio Lizarraga, Regulo Caro and Ky-Mani Marley.
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