Escribano will lead the marketing and network sales teams in maximizing integrated marketing solutions to drive revenue across the organization
Christine Maggiore-Escribano, a seasoned executive within the marketing and branding community, has been promoted to senior vice president, Integrated Marketing Solutions, Telemundo Media. Escribano joined Telemundo Media as VP of Integrated Marketing Solutions in 2009. She will be based in New York and report to Jacqueline Hernández, Chief Operating Officer and Mike Rosen, executive vice president of Ad Sales and Integrated Marketing, Telemundo Media.Escribano has launched several high profile, innovative marketing initiatives including, Club de Noverelas, the networks official telenovela fan club, in partnership with LOreal USA, the first-ever multi-brand program for both companies in its scope and scale. She also spearheaded Mia Mundo, the first-ever bilingual branded-entertainment crossover series, which integrated Chevrolet and Verizon Wireless products and starred Bravo Media stars Jenni Pulos (Interior Therapy with Jeff Lewis) and Gretchen Rossi (The Real Housewives of Orange County), Jacqueline Márquez and novela actors José Guillermo Cortines, Sofía Lama Stamatiades, Melvin Cabrera, Monze Martínez and Martha Velasco.In this role, Escribano will lead the marketing and network sales teams in maximizing integrated marketing solutions to drive revenue across the organization. She will oversee the development and implementation of strategic marketing initiatives for clients across Telemundo Media assets, which consists of the Telemundo Network, Digital and mun2. Her responsibilities will also include growing branded entertainment strategies for deals in the Upfront, increasing Hispanic leadership within NBCU initiatives, developing branded entertainment for Telemundos wide portfolio of digital properties and infusing research studies and consumer insights into integrated marketing solutions.
