Marcos Santana
Marcos Santana, president of Telemundo Global Studios, began his participation at the recent FIAP in Buenos Aires, Argentina offering data on the Hispanic population in the US, that is comprised by 60 million people, and that according to estimations will reach 120 million by the year 2060.
These numbers show the importance of this market in the North American country, where it has become “the first minority that consumes entertainment, exceeding the general market.”
However, he added that millennial Hispanics do not consume traditional TV, leaving this to the adult population. In contrast, the youth population opts for non-traditional platforms that have grown exponentially in the country due to the broadband internet they have.
He also mentioned that piracy is almost unperceivable in this market and are the most formal communities to begin consuming streaming services of all styles.
To end, he presented the trailer of the series El Recluso, launched on Tuesday, September 25 on Telemundo, which is an adaptation of the Argentinean production El Marginal, proving the influence Latinamerican products continue to have in the US Hispanic market.
Marcos Santana to lead the new division Telemundo Global Studios
