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Telemundo appoints Mara Arakelian to SVP of Talent Management

Maribel Ramos-Weiner| April 8, 2016

Telemundo announced the appointment of Mara Arakelian to senior vice president of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC Universo and the Digital platforms. She replaces Mario Ruiz who was recently named senior vice president of Music and Entertainment. Arakelian will report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami and Mexico.“As the largest producer of Spanish-language prime-time content in the U.S, finding and managing our talent in a coordinated and strategic way across all our businesses is an essential part of our success. Given her extensive experience and deep connections in the U.S. and Mexican Spanish-language media market, Mara is the perfect executive to spearhead our unified approach to talent management and leverage this significant competitive advantage,” said Silberwasser.Arakelian will oversee all talent relations and casting functions in the U.S. and international locations. She also will facilitate strategic coordination of the promotion of talent across all the division’s broadcast, cable and digital and social media platforms. Arakelian will work closely with the NBCUniversal’s sales division to identify and coordinate talent for partnership opportunities.

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