U.S. HISPANIC
Telemundo announces the promotion of Glenda Pacanins and Leonor Sotillo in the area of Programming & Content
Maribel Ramos-Weiner| 9 de junio de 2015
Leonor Sotillo to senior vice president, Programming Strategy
Telemundo promoted Glenda Pacanins to senior vice president, Programming & Content and Leonor Sotillo to senior vice president, Programming Strategy. Pacanins and Sotillo will continue to report to Jesús Torres Viera, EVP, Programming and Content, Telemundo Network.Glenda and Leonor have been key assets to our network programming leadership team bringing extensive knowledge of strategic planning and content development. We look forward to the insight they will provide and the contributions they will make moving forward in their new roles as we continue to make Telemundo one of the leading Spanish-language networks, said Torres.In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning. She also will develop, communicate and execute the networks overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth. In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the networks sales and IMS teams on revenue-driving ideas, as well as the networks research team on analysis of in-house, industry, competitive and market data.Previously, Pacanins was VP, Programming Strategy Integration. Sotillo was previously VP, Programming and Strategy. In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies. Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.
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