Latin Fest
NBCUniversal Telemundo Enterprises partnered with Valence Media’s The Hollywood Reporter-Billboard Media Group to launch Latin Fest+ (working title), which will be an immersive, week-long experience for the Latin entertainment industry, artists and fans.
Latin Fest+ will inaugurate at the global Premios Billboard de la Musica Latina (Billboard Latin Music Awards) in 2020 and will bring super fans, musical artists, top Latin music and entertainment executives and influencers together through a series of customized, music, film and TV-driven events. The event series will take place in Las Vegas, Nevada from April 20-24, 2020.
“Our audiences and advertising partners have helped to make the Latin Billboard Music Awards one of the year’s biggest events across all screens,” commented Peter Blacker, VP executive of Revenue Strategy and Innovation for NBCUniversal Telemundo Enterprises. “We are thrilled to be partnering with Valence to expand the Award show into a week-long celebration of Latin Music and Entertainment, increasing engagement of fans, brands and the stars they love.”
The Billboard Latin Music Awards have aired on Telemundo for 20 consecutive years and, for the past 30 years, Billboard has recognized Latin music’s most influential individuals through editorially driven programming that profiles top artists, executives, managers, promoters and industry leaders.
“Latin Fest+ will feature unique editorial content and tentpole shows that put LatinX artists and fans first while also driving value for brand advertisers by providing a must attend hospitality experience,” said Deanna Brown, president of The Hollywood Reporter-Billboard Media Group.
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