Bert Medina, senior vice president and operating manager for TeleFutura
Averaging 2.6 million viewers, TeleFuturas broadcast of the Mexican National Teams match versus Bosnia on Wednesday, February 9 was the networks most watched telecast season-to-date and the second most watched sports telecast season-to-date on Spanish-language television behind Univisións Mexico vs. Venezuela match (aired 10/12/10).TeleFutura ranked as the #2 network among Men 18-34 behind only Fox during broadcast primetime. Additionally, TeleFuturas stations out-delivered the competition in key markets around the U.S., including KFTR TV TeleFutura 46, which was the #1 station among all Spanish and English-language broadcasters in Los Angeles among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.”We are grateful to our viewers who helped us create a strong momentum in the start of February Sweeps and position us as the #2 Spanish-language network in the U.S. We are thrilled that we were able to bring ‘El Tri’ to millions of fans in the U.S. and deliver on our commitment to offer Hispanics the best in sports and entertainment,” said Bert Medina, senior vice president and operating manager for TeleFutura.
