U.S. HISPANIC
TCI Holding: In 2016 we will launch OTT platform focused on the US Hispanic market
Maribel Ramos-Weiner| 25 de noviembre de 2015
The company {TCI Holding;www.tciholding.com}, which has been working on several aspects of the streaming business for several years and has an OTT platform that allows them to cater to several clients in Argentina -including Cablevisión and public TV in that country- is setting up a platform focused on the US Hispanic market. We have recently begun the process of setting up an OTT in the US focused on the Hispanic population. The platform will be called Latidos.TV. We already have all the technical aspect ready and are working on the commercial distribution outline, explained to PRODU, Mario Mongini, executive director at TCI Holding.Mongini stated that at the beginning of 2016 they will launch the platform in pilot phase and expect to be online by midyear. We are going to broadcast live channels from countries like Argentina, Peru, Colombia, Dominican Republic in a first stage and in a second stage channels for other communities, among them, the Mexican. We will also have VOD contents of Latin films by new producers and filmmakers, he said. He concluded stating that by January 2016 they will start promoting the platform through direct marketing, call centers and digital media.
