Chicago Bears' Roberto Garza and sideline reporter Troy Santiago, part of the FOX Deportes' team covering the event
FOX Deportes made history on Sunday (2/2), airing the Super Bowl for the first time ever on a Spanish-language channel in the U.S., and set a new record with an average audience of 561,000 Total Viewers, making Super Bowl XLVIII the most-watched non-soccer sports event in Spanish cable history as the Seattle Seahawks defeated the Denver Broncos 43-8 at MetLife Stadium. Viewership built throughout the game and peaked at 794,000 Total Viewers and 568,000 Adults 18-49 during the games second half. The Super Bowl XLVIII post-game show also delivered strong viewership figures with 332,000 Total Viewers and 200,000 Adults 18-49. A special edition of Central + immediately following the Super Bowl post-game show concluded the networks coverage with 197,000 Total Viewers and 123,000 Adults 18-49. Live coverage of Super Bowl XLVIII was also available digitally via FOX Sports GO, marking the first time the Super Bowl was streamed live in Spanish. A total of 40% of the live stream viewers watched for the entire duration of the program, from pre-game through the end of the game. On the social media front, Super Bowl XLVIII garnered 4.7M tweets on FOX Deportes, the most of any Spanish-language television event in history. FOX Deportes’ team contributing to the historic telecast included play-by-play commentator John Laguna; analysts Brady Poppinga, a Super Bowl champion; Chicago Bears’ Roberto Garza, Francisco X. Rivera and sideline reporter Troy Santiago.
Twelve executives to receive 2014 Multicultural TV Leadership Awards
FOX Deportes scores 2-year rights agreement with NFL and brings Super Bowl XLVIII to the network
FOX Deportes broadcasts the most watched game of the World Series
FOX Deportes finishes first in September according to Nielsen
Fox Deportes is most-watched Spanish language sports cable network in February
Fox Deportes adds renowned ex-professional soccer player Carlos Hermosillo
Fox Hispanic Media announces Upfront event for May 15 in New York City
Conteo al Combate month on Fox Deportes features exclusive Spanish-language UFC programming
Fox Deportes is most-watched Spanish language sports cable network in October
Fox Deportes´ Central Fox is most watched Spanish-language sports news program on cable
Fox Deportes: Higher advertising investment from established clients
Fox Deportes adds American college football to its program offerings
Fox Deportes Haz el cambio campaign leads to record numbers
Former Telemundo News director Esteban Creste joins Fox Deportes
Fox Deportes: We plan to add new shows, more news and more fighting events
Fox Deportes’ premier boxing series Top Rank Live with nearly 400,000 viewers P18-49
Fox Deportes adds sports commentator and analyst Alejandro Blanco to its staff
Copa Nissan Sudamericana returns exclusively to Fox Deportes
Fox Deportes secures a three-year agreement for the rights to Formula One
Fox Sports Media Group Re-Brands Fox Sports en Español to FOX Deportes
