U.S. HISPANIC

Star arrives in LatAm in June 2021

Maribel Ramos-Weiner | 15 de diciembre de 2020

Bob Chapek Investor Day

During the Disney Investor Day 2020 the launch date of the company`s new streaming platform: Star was revealed. This platform will be available in Europe, Canada, Australia, New Zealand, and a few other territories on February 23, 2021, but it will be part of Disney+’s internal programming.

The difference with Latin America is that it is not going to be in Disney+ but will be an entirely different OTT, separate from Disney+, with programming from ABC, FX, and 20th Century Studios, as well as a great deal of live sports programming from ESPN+, emphasizing the best soccer leagues worldwide and the best tennis tournaments. In Latin America, it will be launched in June 2021.

The Star platform is not going to be available for the US, and in India, it will be launched as Disney+ Hotstar, in a market that is huge and has been growing a great deal, which is very important for Disney to have a presence there.

“The idea with Star is to bring many hours of content which we own, and successfully distribute it on a platform that already has international fame, which we also own,” said Bob Chapek, CEO of The Walt Disney Company.

Its new contents include an agreement with the Kardashian Jenners to create new content, airing on Hulu in the US and on Star at an international level. It will debut at the end of 2021.

Consult here more information from the international offer

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