In its First Super Bowl Commercial in Six Years, Spectrum Takes Aim at Spotty Coverage and Service Flaws of Cell Phone Internet Providers
Spectrum returned to the Super Bowl tonight for the first time since 2018 with a witty new commercial poking fun at the spotty coverage of cell phone home internet providers while highlighting the speed and reliability of Spectrum Internet.
In the 30-second ad – aptly titled “Holes” – Mom arrives home to discover her family has smashed a gaping hole in the living room wall to get a better internet signal. “Turns out the walls were getting in the way,” Dad says.
While comical to think somebody would actually knock holes in their walls to improve service, the ad illustrates the limitations of what cell phone home internet users regularly experience. Unlike the Super Bowl game, there is no contest: Spectrum Internet delivers 24/7 reliability, security, and dramatically faster speeds, while saving customers hundreds of dollars per year on their home internet and mobile service vs. the competition.
The commercial, created by agency Something Different, debuted in more than two dozen Spectrum markets – including New York, Dallas, Los Angeles and Kansas City (*complete list of markets below)– during the Super Bowl LVIII matchup between the Kansas City Chiefs and San Francisco 49ers.
