U.S. HISPANIC
Sony Pictures Television is committed to local production in Mexico
Maribel Ramos-Weiner| 12 de septiembre de 2014
Nathalie Lubensky e Irving Plonskier de SPT Networks Latin America
As part of Sony Pictures Televisions strategy to promote local content production, Nathalie Lubensky, SVP and general manager, told PRODU that the launch of the fifth season of Mexico’s Next Top Model and the app NextTopModel.mx, is the ideal opportunity to build a lasting relationship with the audience.Were not only adding more drama and more stories, but were also adding more interactivity through this app, which allows users to interface with the show and feel like theyre part of it. We want to build a strong and lasting relationship between the audience and the brand. Were going a step further to generate audience loyalty towards our content, said Lubensky.In regards to local content and the importance of the Mexican market to the channel, she said the company is already working on finding content in all formats.Sony is committed to offering the audience the highest quality content from Hollywood, but its also committed to producing locally original content that is culturally relevant to our audience. Were looking for projects and formats: drama, series, comedy and music, especially in Mexico, produced by Mexicans for Mexicans, added Lubensky.The fifth season of Mexico’s Next Top Model will premiere September 29th at 10pm.
Diario de Hoy
Noticias relacionadas (39)
17 de julio de 2014
SPT and RCN Television will co-produce Lady, La Vendedora de Rosas
8 de mayo de 2014
SPT and Televisa unveil Señorita Pólvora as first co-production
21 de febrero de 2014
20 de febrero de 2014
Ángela Vergara becomes managing director of Sony Pictures Televisions Teleset
13 de febrero de 2014
Univision, UniMás and Galavisión united to simulcast La Viuda Negra premiere in the U.S.
13 de febrero de 2014
Teleset: We want to pay homage to Mexico with the series El Mariachi
24 de octubre de 2013
Cine Sony Television reaches carriage agreement with Comcast´s Xfinity TV
27 de agosto de 2013
Camila Misas new Creative VP of Sony Pictures Television based in Miami
20 de agosto de 2013
Sony Pictures Television greenlights original series El Mariachi
2 de agosto de 2013
Sony Pictures Television and Teleset begin production on Metástasis in Colombia
18 de septiembre de 2012
Cine Sony Television: The U.S. Hispanic market provides a significant growth opportunity for SPT
19 de julio de 2012
Andy Kaplan of SPT: Cine Sony Television will be relevant to the Hispanic market
29 de noviembre de 2011
Sears, Kmart, Chrysler and LOreal to sponsor Telemundos Una Maid en Manhattan
16 de octubre de 2011
Telemundo and Sony Pictures Television kick-off production of Una Maid en Manhattan
16 de septiembre de 2011
8 de septiembre de 2011
29 de abril de 2011
20 de abril de 2011
Telefe signs deal with Fluent Media Group to develop series in the U.S.
27 de enero de 2011
SPT’s Crackle Movies en Español launches on Verizon V CAST Video on Demand
3 de diciembre de 2010
Tr3s: MTV, Música y Más will launch Niñas mal in January 2011
17 de junio de 2010
Cinelatino launches a consumer interactive campaign around Los simuladores
