Addressing the peculiarities of the OTT platform, Grupo Somos created a company -Somos Next- and a specific brand FlixLatino- which they hope to develop towards the future. Luis Guillermo Villanueva, COO of the company is leading the operational management of Somos Next, and together with a young team will manage everything related with the handling of content, customer service, marketing and promotion of the company.As an entertainment company Somos has to be strategically present in all the platforms, especially one in which they aim to satisfy an forming audience. Our expertise is acknowledged in the markets we cover, so it is only natural for us to leverage these resources when dealing with new businesses, told PRODU José Espinal, Somos TV VP & COO.FlixLatino backs contents that are to some extent unknown to the US audience. It is a seal of guarantee before the audience and it represents a cozy content catalogue for the user, where the path based on success measurements of each type of product/programming can be adjusted, he explained.Espinal mentioned that they are closing agreements with marketing firms such as Yaveo, Amazon Prime and others and analyzing contracts whose conclusion they will soon announce. He said that if measurements justify it they will produce original programming for these platforms. OTT content offers great production flexibility in terms of costs.
Somos TV: Launch of Semillitas in Central America elevates the brand
Somos TV: Evaluating launching OTT signals as business opportunity
