U.S. HISPANIC
Somos Next: We trust the OTT Hispanic market potential
Maribel Ramos-Weiner| 3 de junio de 2016
Luis Guillermo Villanueva, COO of Somos Next
Grupo Somos is confident in the OTT market potential and that is why they have been in this space for a while now with the unit Somos Next and its own products, FlixLatino and Pingüinitos.We believe OTT is a new space with lots of potential, but complementary to TV. We see FlixLatino progressing very much in social networks and the YouTube channel has a big audience, many people between 18 and 34 years old, up to 18 and 44 years old. We feel good about our presence on the Internet and aim to continue growing, creating products more directly aimed at this audience and for those who seek the Spanish-language TV experience on the Internet, expressed Luis Guillermo Villanueva, COO of Somos Next to PRODU.Villanueva commented that through Somos Next they cater, among other customers, to digital stores (Amazon and Apple to mention a few), subscription digital entertainment platforms, on demand content distributors and other companys in this online field. We have established relations with many of these players that are aware of the features of the Hispanic market in terms of use of devices connected to the Internet and online video consumption. Statistics available indicate that Hispanics, particularly Millennials, have indicators above the general market in their behavior and companies have already noticed this, he said.They recently launched Pingüinitos aimed at 0 to 5 year old children. The answer up to this momento has been very good, he ended.
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Somos Next caters to the OTT market with its brands FlixLatino and Pingüinitos