ENGLISH

Sling TV debuted a new multimedia marketing campaign with Danny Trejo

Maribel Ramos-Weiner| August 30, 2016

With Who’s Bad?! the Sling Latino brand has merged into the Sling TV brand, folding Spanish language and bi-lingual packages into the general market offering

Sling TV debuted a new multimedia marketing campaign, {Who’s Bad?!;www1.produ.com/publicidad/videos/11469} featuring Hollywood actor Danny Trejo. The national campaign spans across television, digital, mobile, social, print and new media platforms, and positions Sling TV as the solution to traditional pay-TV pain points, including high costs, long-term contracts, hidden fees, rental equipment fees, annual price hikes, useless channels and poor customer service. The campaign, produced in both English and Spanish, targets both general market and Latino audiences. “When creating Who’s Bad?!, our goal was to amplify the frustration that many consumers have with the traditional pay-TV model, and Danny Trejo mirrors this negative consumer sentiment with a breakthrough style and delivery. Danny is the authority on bad and gives a voice to the dissatisfied cable customer, setting the stage for a new consumer model and solution that Sling TV distinctly provides,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “Our success is linked to one thing – giving our customers what they want – and as a result, our service has proven to be additive to the pay-TV industry. Consumers are growing unhappy with the traditional pay-TV model and are increasingly leaving the pay-TV industry. The choice shouldn’t be should I stay or should I go, which is why Sling TV’s programming portfolio and flexible model continues to offer more and more pay-TV customers an attractive option for their entertainment needs,” said Roger Lynch, CEO of Sling TV. With the debut of Who’s Bad?!, the Sling Latino brand has merged into the Sling TV brand, folding Spanish language and bi-lingual packages into the general market offering. “The move reflects how our Latino customers have been buying Sling TV – most want both the general market offerings of Sling TV and the in-language and in-culture programming of Sling Latino. Our pricing and new branding are designed to make it easier and more appealing, following our customers’ lead on how they want to engage with us,” said Eisen. Since its launch, Sling TV has grown its Spanish-language offering from 14 channels to nearly 40 channels, and continues to attract Hispanic households nationwide.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (15)