U.S. HISPANIC
Season premiere of Larrymania scores #1 series on Hispanic cable television
Maribel Ramos-Weiner| 8 de mayo de 2014
mun2 executive producer Larrymania, Gloria Medel Solomons; Larrys partner & star of Larrymania, Kenia Ontiveros; Larry Hernández; Cinemat VP West Coast Production & Development, Sebastián Jiménez
mun2 celebrated the season three premiere of its reality series Larrymania, featuring Latin superstar Larry Hernández, with two private premiere episode screenings in Los Angeles and Miami. The Los Angeles VIP screening took place on Thursday April 17 at the NBCUniversal screening room in Universal City, CA. and on Thursday, May 1 the Soho House Beach House in Miami, FL, hosted the second. Both screenings pointed to the May 4th premiere of #Larrymania3. The private event attendees included Larrys fans, social media influencers, industry talent and executives.Larrymania airs Sundays at 9pm EST/ 8pm CST on mun2.Sunday nights season three premiere debuted as the #1 series on Hispanic cable television, growing its audience by +32% versus season two premiere. Larrymania brought triple digit growth to the time period across all key demos and hit the highest viewership so far this year on Sunday night for females and young adults. A total of 5.5 million Total Viewers have tuned in to Larrymania programming to date.
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Diario de Hoy
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