Scripps Networks Interactive to produce exclusive original shows for Snapchat

Scripps Networks Interactive has announced a new deal with Snap Inc. that will bring new food and home-related programming, including shows, to Snapchat’s Discover platform.

Under this new, expanded deal, several of Scripps Networks’ popular TV networks, Food Network and HGTV, will begin developing and producing shows for Snapchat.

“Snapchat’s distinctive mobile platform provides an ideal environment for us to touch millennials and centennials who may not yet be hooked on our premium offerings,” said Henry Ahn, Scripps Networks’ president of Content Distribution and Marketing. “We’re finding more and more new fans among the hard-to-reach mobile natives.”

Nick Bell, VP of Content for Snap Inc., added: “HGTV and Food Network are masters of addictive and inventive TV, and it makes perfect sense to bring that programming expertise to Snapchat shows.”

Also, Kathleen Finch, Scripps Networks’ Chief Programming, Content and Brand Officer, commented: “Our Scripps Lifestyle Studios content is really resonating on this platform, so we welcome this opportunity to further expand our mobile influence. Not only does this bridge our television brands to digital, it allows us to create entirely unique content tailored for the next generation of food and home enthusiasts.”