Just a day away from the 12th Annual Hispanic TV Summit, Joe Schramm, managing partner of Schramm Marketing Group and organizer of the event, spoke to PRODU about the main topics to be covered on this years seminar, which are based on the current trends of the Hispanic TV and advertising industries.Each year we focus on a particular subject. Last year we focused on news, and this year well steer the conversation through sports and advertising, said Schramm.According to him, one of the clear trends in todays advertising industry is the media buying battles, topic that will also be covered during the conference. It is a heated subject that we cannot ignore, added the executive.Another important trend is the importance of the Hispanic millennials demographic for brands. Today, one in five millennials is Hispanic and 65% of all Hispanics are millennials. This is very interesting from a demographic perspective, he said.When we launched the summit, the Hispanic audience was no longer being overlooked, but there were few channels catering to this demographic. Since then, many more channels have joined and the TV industry has grown significantly, not just in production, but also in advertising investment and in the fight over audiences, added Schramm.
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