Jaewonn Chung SBS
SBS International is one of the Korean companies that has already entered Latin America, with titles such as Escalera al Cielo, I Hear Your Voice, My Love From the Star, and others.
For several years, the company’s catalog was distributed by Telemundo Internacional, a partnership that reached its end. “We had a strong relation with Telemundo, that helped us introduce our catalog to Latin American viewers. Now that the partnership is over, we are taking care of it ourselves and looking for another distributor,” commented Jaewon Chung, Manager of SBS International.
Escalera al Cielo was the first of SBS titles to arrive in Latin America, and it is still the most sold in the region.
But SBS has not only managed to penetrate Latin America but also Anglo-US. Last year, ABC programmed in its primetime Somewhere Between, an adaptation of God’s Gift: 14 Days from SBS. “We are confident that this story, that in Spanish is titled Regalo de Dios: 14 Días, will be welcome in Latin America,” said the executive.
Another outstanding drama is Pinocchio, a romantic comedy about a reporter who is desperately seeking the next hot news, who discovers that lying gives her the hiccups.
SBS produces 20 dramas per year, most of them oriented to the family audience, as well as a lot of entertainment shows. “We still haven’t sold any to Latin America, but we have to Spain: Last year, RTVE adapted Fantastic Duo”.
