Aline Jabbour Samsung TV Plus
“This 2023 was a great year for Samsung, we expanded our channels, expanded the formats, and grew so fast that in October we already reached our annual goals in terms of visualization hours and active users” reported Aline Jabbour, responsible of Samsung TV Plus for Latin America.
In this sense, she furthered that “when we talk about goals, we’re talking about engagement, the amount of hours that our consumers spend on our services, this is key to us. We are an ad-supported platform, we need people to watch, it’s different from traditional TV where you sell ads and that’s it. Here the consumer must see for us to monetize, so we must deliver very good content and experience”.
Likewise, she emphasized that “we are closing the year with 120 channels in Brazil and Mexico. We have third-party channels, channels we license. We are going to expand this offer to next year, we will focus on third-party channels, but we will continue licensing content to bring the best to the Latin American audience”.
On the other hand, she highlighted that in the Samsung TV Plus strategy, quality prevails over quantity: “For us, it is more important to have localized channels that speak to the audience in Brazil, in Mexico, offer a type of content that truly resonates with what they want”.
Regarding the possibility of moving to other countries in Latin America, she said: “We want to expand, but first we want to understand how the advertising market works, so maybe in 2025 we will have news”.
