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Salma Hayek’s Ventanarosa, Lemon Studios and Stearns Castle produce Monarca for Netflix

Maribel Ramos-Weiner| July 5, 2018

Salma Hayek

Netflix announced today that its latest original series from Mexico, Monarca, will begin production this fall and will launch globally in 2019.

The new series starring Irene Azuela (Quemar Las Naves, El Hotel de Los Secretos, Las Oscuras Primaveras) will follow the world of wealthy Mexican elites riddled by corruption, scandal, and violence.

Produced by Salma Hayek’s company, Ventanarosa, Lemon Studios and Stearns Castle, Monarca is a high stake, a multi-generational family saga about a tequila-born Mexican business empire, and the battle that ensues when a member of the family decides to fight the dirty system her family helped create.

“I’m extremely excited to partner with Netflix, and to be working with amazing Mexican talent in front of and behind the camera. We are proud to show Mexico as a vibrant, sophisticated and culturally rich nation, fighting to control its own destiny,” said Hayek.

“This is the definition of a passion project for me. Having been born and raised in Mexico, I’m humbled to have the opportunity to tell this story with Netflix and the incredibly talented team of people we’re assembling, both in the US and Mexico,” added Diego Gutiérrez, showrunner, and creator.

“Mexico is a top priority for us in which to continue to develop series, and we look forward to bringing the best originals to the world through partnerships with key players such as Ventanarosa and Lemon Studios,” said Erik Barmack, VP of International Original Series at Netflix.

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