U.S. HISPANIC

Roku: With +5,000 apps, we can reach 72 million users, the highest share in Mexico’s market

Maribel Ramos-Weiner| 24 de mayo de 2023

German Palomares Roku

By incorporating a new advertising tool in Mexico, Roku continues to strengthen its products, using this country as the spearhead for this technology.

“Mexico has 70 million users with Internet access, of which only 55% consume streaming, so it continues to grow. For the company, this territory is the largest market and is the spearhead for our advertising tools. Our numbers continue to increase exponentially, having the largest share in the market with more hours of streaming consumed, which gives advertisers a greater opportunity,” commented Germán Palomares, General Manager of Advertising Sales for Roku Mexico.

He referred to Roku’s journey, which was born as a technology company: “Roku started 20 years ago as a hardware company, creating the first device, a physical device that could reproduce Networks. As the market evolved, we developed an operating system (software) with a greater presence in Canada, the US, and Mexico; plus all the advertising business that is similar to a media company.”

Regarding Roku’s advertising offer for advertisers, Germán Palomares expressed: “Being the owners of the operating system, it is easier to brand with a global experience, than having to do it separately in each app. Roku has more than 5,000 apps and even though the advertiser thinks of the most popular, there are many more options. With the data, we reach the user that the advertiser requires. The segmentation capacity and the data that is available to advertisers benefit them. We work with the most important testers in the world so that advertisers reach the required audience. The advertising time will be eight minutes maximum per hour, in blocks of two minutes on average.”

“Our next market will be Brazil. We are convinced that in the streaming era, there can not only be an option, what matters is that the user can see what he wants. Beyond feeling the competition, if we are the winners it will be on our own merit,” he concluded.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.