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Richard Ramlall of RCN: Revamp of our Hispanic platform

Maribel Ramos-Weiner| June 1, 2010

(Maribel Ramos-Weiner, Los Angeles). Despite being a small cable operator, RCN is implementing an aggressive strategy of incorporating Spanish-language channels to its services platform oriented towards the US Hispanic community.Richard Ramlall, Senior VP of Strategic External Affairs & Programming at RCN, explained to PRODU this was possible due to two basic facts: firstly, many of the exclusivity agreements held by these Hispanic channels are expiring; and secondly, RCN has a 100% digital network with greater bandwidth which allows them to add more channels.

Diario de Hoy

miércoles, 9 de octubre de 2024

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