Beatriz Montalvo de CNNE
According to Beatriz Montalvo, Creative Director and Brand Strategy at CNN en Español, the reinvention of the channel started the same moment they abandoned the studio and continues daily.
“All of us in the industry are writing the new “style manual”. This is what homemade television aesthetics is for. I think that all my colleagues in communication media are looking for new ways to exercise their art based on the conditions from where content is being created, what appeals most to consumers, and lastly, what the other creative directors in the field are doing,” she expressed.
She mentioned that the role of the art or scenery director is changing each minute! “Writing a new style manual regarding aesthetics and graphism. There are no established laws or rules to follow. This is a unique opportunity for me and for my colleagues. In the future, there will be a “before” and an “after” the pandemic. And an important part of that difference will exist in the way content is presented to the consumer. I think the days of big studios with camera shots made from far away are over. Consumers are seeking to have information delivered to them in a more natural, organic, and personal way. We are eliminating the barrier between the presenter and his followers on all the platforms: TV, digital and social media”.
After the pandemic, Montalvo comments that everyone has to do more with less and be creative with what is available to them. “Being more self-sufficient and, mainly, observing and learning from who consumer our product,” she ended.
