U.S. HISPANIC
RCN: Buyers are looking for memorable stories
Maribel Ramos-Weiner| 5 de junio de 2020
“One of our greatest strengths is our broad catalog, which for years we have built with extraordinary stories that have marked trends and have allowed us to have a very diverse offer. In the context we are living, we have seen how buyers look for, among others, contents with the following characteristics: memorable stories that have been successful, and which they can have immediately. That is why our great classics continue to remain vigorous,” comments María Lucía Hernández, director of International Sales at RCN.
“From the point of view of distribution, we have established mechanisms that enable us to conduct continuous follow-up of our clients´ needs and have, first-hand, the current needs of each one of them. Each case can have its peculiarities, but in general, we are aware that we are going through a difficult stage for everybody and that is why we are attentive to maintaining the best quality in our service and content offer,” adds Hernández.
“At RCN we are optimistic in the light of new audiences we have conquered during the quarantine, as a result of the increase in television consumption. The distribution market has increasingly more players and crises such as this one, usually affect the industry in general directly or indirectly, but people always want to be entertained with good stories. We are in a moment of great uncertainty in which we must support each other in our strengths, so that, once the pandemic has passed, when the market itself produces new guidelines, we are able to reformulate strategies”.
