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Producer Emilio Larrosa of Televisa: I’m preparing a new telenovela following Libre Para Amarte

Maribel Ramos-Weiner| April 10, 2014

Emilio Larrosa

Producer Emilio Larrosa told PRODU he will start pre-production on a new telenovela that will feature either melodrama or comedy depending on the time slot Televisa assigns to it. He touted the success of his previous production Libre Para Amarte, which has already been distributed in more than 30 countries.“I’m prepping a new project I presented to the company to see the time slot and tone it would have, either melodrama or comedy. It’s important to do things differently and I pride myself in that, taking on different styles and formulas. The premiere date will depend on the other novelas on air, as well as the broadcast of the World Cup; it could be this year or the next,” said Larrosa.Regarding criticism and the reduction in episodes of his previous story Libre Para Amarte, starring Gloria Trevi, Larrosa said he respects everything that has been said, but “in the end, the audience wants to watch the novela and that’s why it had the most on-air sales, is now sold in over 30 countries and airs on Televisa Europa.”Larrosa said Televisa is the leader in programming, thus adding foreign content and adaptations, “is good for Mexican audiences so that they can enjoy new formulas and characters. They deserve good stories.”

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