CEO Jorge Granier and Chairman Rich Hull of Pongalo’s U.S.-based parent company, Latin Everywhere
Pongalo has announced that it will expand its US Latino on-demand subscription service to Vizio-parent company LeEco Smart TVs and devices.
“LeEco offers the high-quality, premium-value smart TVs and phones that US Latino audiences are adopting in record numbers,” said Pongalo Chairman Rich Hull and CEO Jorge Granier in a statement. “We’re thrilled to offer Pongalo as the marquee Latino film and TV subscription on LeEco devices. This relationship recognizes the value of the massive media opportunity with US Latinos, who represent the fastest growing demographic in America.”
Under the new deal, Pongalo will headline LeEco’s LeLatino content vertical on LeEco smart TVs and devices, and will also be available through LeEco’s LeLive application, which features subscription offerings from MGM, Lionsgate, and others.
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