Carlos Sosa Upfront Viacom CBS
Through five pillars, Carlos Sosa, Ad Sales director, ViacomCBS Networks Americas, showed the possibilities for their commercial partners: streaming, studios, experiences, audience, and partner first. He took a tour of the growth they have achieved in each of the areas and all the power of their multi-platform ecosystem to close with a message: partner first, with its commercial partners in the center of the strategy.
In streaming, he highlighted Pluto TV and Paramount+. The first service has 6.5 million unique users per month in Latin America and Europe in less than seven months, whereas Paramount+, the new SVOD premium service will include contents from ViacomCBS/Showtime, complemented with Noggin, for children in preschool age.
With the second pillar, the studios, he emphasized the company’s production capability in different formats, including digital: “Backdoor was launched in 2019 in Mexico and today has more than 8.5 million followers on social networks”.
With the third pillar, experiences, he emphasized the opportunities for clients to have a presence in VidCon Mexico, along with the MTV MIAW Awards and MTV Unplugged, as well as the Kids’ Choice Awards Mexico and Comedy Central Fest.
In audiences, the fourth pillar, he highlighted that their shows “live on all devices and generate conversations and culture”. The fifth pillar, partner first, “is in the center of everything: we are taking our partners by the hand for each campaign to reach its goals”.
